Nolangroup and Troy Lee Designs: an exclusive strategic agreement for the USA market

Nolangroup and Troy Lee Designs announce an exclusive strategic agreement for the distribution of Nolangroup’ s helmets in the USA market.
The Italian motorcycle helmet manufacturer Nolangroup - with its brands Nolan, X-lite and N-Com – and Troy Lee Designs, the Californian well-established brand in motocross, mountain biking and BMX universe, are pleased to announce an exclusive strategic agreement for the distribution of Nolangroup helmets and communication systems in the USA market, starting from January 1st, 2023.
The deal focuses on the distribution, the promotion and the customer service of Nolan and X-lite helmets and N-Com communication systems, by Troy Lee Designs.
This operation is in line with Nolangroup’s strategic plan, that foresees a significant growth in the coming years, thanks to the worldwide recognized quality and the complete range of its helmets - that are produced in Italy for over 50 years, but also thanks to the innovative and challenging synergies developed within the 2Ride Group.
Within this framework an authoritative and qualified partner like Troy Lee Designs, able to convey the full potential of the Italian helmet producer, will strengthen Nolan’s brand presence and service utilizing the TLD sales network in the United States, reaching a wide and qualified group of dealerships. Nolangroup has been manufacturing and distributing motorcycle helmets in Italy since 1972.
The Nolan brand designed a high-quality Lexan™ polycarbonate shell as well as premium carbon fiber helmets with X-lite brand. The company never compromises on safety, and complies with all current standards.
Troy Lee Designs, created by Troy Lee in 1981, is a globally recognized lifestyle brand beloved by all cycling and motorcycle enthusiasts.
The brand offers top-of-the-range specialist equipment, designed for cycle sports and motorcycling. Combining an exclusive artistic approach and technical innovation, Troy Lee Design allows its customers to exceed their limits in complete safety. Nolangroup and Troy Lee Designs together with Shark, Segura, Bering, Cairn Sport and CASCO, are part of 2Ride Group, the world leader in the protective equipment market for extreme sports (motorcycles, bikes, ski and outdoor pursuits). Enrico Pellegrino, GM of Nolangroup affirms “we are excited to combine our significant expertise in working together, this agreement will aim to strengthen the presence and convey the full potential of Nolangroup’s brands in the United States in a qualified way and according to our ambitious plans. The support of an authoritative and prestigious partner like Troy Lee Designs is highly strategic and inspiring to achieve the high goals we have set ourselves”.
Troy Lee, founder of Troy Lee Designs says “I am stoked to be partnering and joining forces with Nolan as their North America distributor. It is a dream come true to be able to work with Moto GP and road race riders at all levels and expand my involvement into the street market. The quality of Nolan products and working with their teams has been inspiring and we have big plans to share with the world”.

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